GENUS
About Us
Passionate Marketing Experts
Social interactions are at the fabric of every community. The last year has highlighted how important social - and digital - are to our daily lives. Our team of dedicated social media experts works hard each day to understand the ever-changing trends and updates in the social media landscape. There are virtually no other platforms as prevalent and engaging as social media platforms - more than 50% of the world’s population uses social media and the average daily usage is 2 hours and 25 minutes.
Our Analytical Approach
Studying interactions and engagement on social media is critical to success for any marketer. It starts with understanding key target audiences and studying how they view and engage with content and advertising. This informs our team of experts on how to best optimize by adjusting targeting, changing creative and advising on new messages to drive desired engagement and results.
Measuring Success
Combining the power of social media reach and analyzing the interactions and engagement of users with content and advertising leads to success for our team and our partners. We believe measuring success both in micro and macro goals is crucial for any marketing strategy. Starting first with the end in mind, we next set up micro goals to reach that desired destination, and report & measure results along the way. This offers the opportunity to learn, optimize, pivot and drive ultimate performance.